Search Engine Optimization Explained With the recent changes to Google’s search algorithms, we have had quite a few marketing executives contact us for help with SEO (search engine optimization). The conversation often goes something like this… VP of Marketing: Hi Ryan I got your name from Tom. Do you guys do SEO? Ryan: Hi VP of … [Read more...]
Archives for November 2021
Who’s Driving Your Marketing Strategy?
A More Tangible Marketing Approach Many times marketing strategy and advertising decisions are made by opinions, gut instincts, and more often than not by the folks that wear the nicest suits and drive the coolest cars. While this practice is commonplace and highly-favored in most industries, at Heritage Marketing, we like to offer a … [Read more...]
Smart Marketing in the Data-Driven Age
Marketing in the Data-Driven Age We live in a data-driven age. This is a time decidedly influenced by social media, blog posts, and the like. Walk down any busy street or step into any restaurant, and you will see people staring at their phones, scrolling and scrolling for content. Information is instantly available at one’s … [Read more...]