Marketing in the Data-Driven Age We live in a data-driven age. This is a time decidedly influenced by social media, blog posts, and the like. Walk down any busy street or step into any restaurant, and you will see people staring at their phones, scrolling and scrolling for content. Information is instantly available at one’s … [Read more...]

Brand Engagement Since the dawn of marketing, businesses have sought to earn and keep a relationship with their customers. While the marketing method of engagement has changed over time, the goal remains the same: build a "Book" or "List" and keep them engaged in the 'Brand". The variables such as budget, resources and product/service … [Read more...]