Since the dawn of marketing, businesses have sought to earn and keep a relationship with their customers. While the marketing method of engagement has changed over time, the goal remains the same build a “Book” or “List” and keep them engaged in the ‘Brand”. The variables such as budget, resources, product/service all help to determine and steer the most advantageous marketing strategy to employ.
Content seems to have not left the building but some of the traditional mediums have. With budgets required to work hardened and smarter digital mediums have taken up the role as life of the party. Social Media, Subscription based content and marketing automation software. These have been the proven ROI of the organization we support. For most brands this recipe has been the most effective way to increase new customers and retain existing ones.
1. Offer information/content of lasting value
2. Spread that quality content on Social Media
3. Use opt/in subscription
4. Segment customers by interest/behavior
5. Deliver automated poignent targeted messages,offers,andcontent
At Heritage Marketing, we love finding solutions to solve hard marketing challenges – With the aid of industry insight, data, and technology overcoming marketing hroad blocks turn out to be more often than not rather straight forward. We pride ourselves in knowing the brands we support, and strive to become better acquainted with a clients strengths, weaknesses and oppurtunies.
With powerful software platforms at our disposal, we are able to employ smart marketing – by not only understanding, but scoring potential customer interest and then start a conversation with them based on their need, behavior, and interest – a marketer’s dream come true!
Many businesses believe that they can take on the task of marketing their business themselves – while this is true on some basic level, it is oftentimes a slippery slope. There are only so many things that a business can focus its attention on and do it well – in order to grow. Most have come to realize that it is good business sense to to focus on what you are an expert in and outsource the other components to whomever is the expert in that particular field. Being ahead of the curve in digital marketing and strategy is often best left to the experienced. As technology speeds along it often is like catching a falling knife. Using a dedicated professional marketing team makes difference between customer acquisition and increased revenue or a waste of resources and time. Even worse relegate you to a position far behind your competitors.
Drop us a line to talk about ways we can help you cut to the chase and market smart.