Smart Marketing: Marketing Smart Not Hard

Brand Engagement

Since the dawn of marketing, businesses have sought to earn and keep a relationship with their customers. While the marketing method of engagement has changed over time, the goal remains the same: build a “Book” or “List” and keep them engaged in the ‘Brand”.

The variables such as budget, resources and product/service all help to determine and steer the most advantageous marketing strategy to employ.

Some traditional methods and mediums have been retired, but content has remained. With budgets required to work harder and smarter, digital mediums have become the life of the party.

For Most Brands This Recipe Has Been the Most Effective Way to Acquire New Customers and Retain Existing Ones

1. Offer content of lasting value, known as “evergreen”
2. Spread that quality content on Social Media
3. Use opt in subscription
4. Segment customers by interest/behavior
5. Deliver automated poignant, targeted messages, offers, and content

At Heritage Marketing Group, we love finding solutions to solve hard marketing challenges. With the aid of industry insight, data, and technology we are able to overcome marketing road blocks. We pride ourselves in becoming experts in the brands we support, and strive to become better acquainted with our clients strengths, weaknesses as well as the opportunities that are available to them.

A Marketer’s Dream Come True

With powerful software platforms at our disposal, we are able to employ smart marketing – by not only understanding, but scoring potential customer interest and then start a conversation with them based on their need, behavior, and interest – a marketer’s dream come true!

Don’t Go it Alone

Many businesses believe that they can take on the task of marketing their business themselves – while this is true on some basic level, it is oftentimes a slippery slope. There are only so many things that a business can focus its attention on and do well – in order to grow. Most have come to realize that it is good business sense to focus on what you are an expert in and outsource the other components to whomever is the expert in that particular field.

Being ahead of the curve in your digital marketing strategy is often best left to the experienced. As technology speeds along, staying ahead is like catching a falling knife. Using a dedicated professional marketing team makes all the difference between increasing customer acquisition and revenue or wasting resources and time. Even worse, a poor or poorly implemented digital strategy can relegate you to a position far behind your competitors.

Drop us a line to talk about ways we can help you market smart.