Search Engine Optimization Explained With the recent changes to Google’s search algorithms, we have had quite a few marketing executives contact us for help with SEO (search engine optimization). The conversation often goes something like this… VP of Marketing: Hi Ryan I got your name from Tom. Do you guys do SEO? Ryan: Hi VP of … [Read more...]
Who’s Driving Your Marketing Strategy?
A More Tangible Marketing Approach Many times marketing strategy and advertising decisions are made by opinions, gut instincts, and more often than not by the folks that wear the nicest suits and drive the coolest cars. While this practice is commonplace and highly-favored in most industries, at Heritage Marketing, we like to offer a … [Read more...]
3 Best Social Media Moves
Social Media has Leveled the Playing Field Social media has completely leveled the playing field, providing the large majority of the world with both a platform and a voice to share their passion and perspective on any given topic. Pretty amazing! Despite being such a significant marketing tool, many brands do not fully understand or … [Read more...]
Missing Opportunities with Potential Clients? Marketing Automation 101
Marketing Automation: What it is, Why You Should Be Using it, & Why Your Competition Already is! In a world over-saturated with digital marketing tools, how do you know which tools you should be using? More importantly what do you do with it once you’ve decided what to use? In this article, we will cover the underutilized, … [Read more...]