Since the dawn of marketing, businesses have sought to earn and keep a relationship with their customers. While the marketing method of engagement has changed over time, the goal remains the same build a "Book" or "List" and keep them engaged in the 'Brand". The variables such as budget, resources, product/service all help to determine … [Read more...]
Giving quality brands their chance to shine.
Social Media has Leveled the Playing Field Social media has completely leveled the playing field, providing the large majority of the world with both a platform and a voice to share their passion and perspective on any given topic. Pretty amazing if you ask me! Despite being such a significant marketing tool, many brands do not fully … [Read more...]
Marketing Automation: What it is, Why You Should Be Using it, & Why Your Competition Already is! In a world over-saturated with digital marketing tools, how do you know which tools you should be using? More importantly what do you do with it once you’ve decided what to use? In this article, we will cover the underutilized, … [Read more...]
Search Engine Optimization Explained With the recent changes to Google’s search algorithms, we have had quite a few marketing executives contact us for help with SEO (search engine optimization). The conversation often goes something like this… VP of Marketing: Hi Ryan I got your name from Tom. Do you guys do SEO? Ryan: Hi VP of … [Read more...]
Marketing in the Data-Driven Age We live in a data-driven age. This is a time decidedly influenced by social media, blog posts, and the like. Walk down any busy street or step into any restaurant, and you will see people staring at their phones, scrolling and scrolling for content. Information is instantly available at one’s … [Read more...]
A More Tangible Marketing Approach Many times marketing strategy and advertising decisions are made by opinions, gut instincts, and more often than not by the folks that wear the nicest suits and drive the coolest cars. While this practice is commonplace and highly-favored in most industries, at Heritage, we like to offer a more … [Read more...]